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Search engine optimization (SEO) tips

Remember that search engine optimization (SEO) is a process which needs time. It will take a lot of effort and commitment. SEO is an ongoing process that has to be maintained if you want to get results out of it.

With the foreseen changes to happen on the world wide web, all you need to do is be ready. Remember that you are doing SEO for your readers, subscribers, or customers and search engine friendliness will follow smoothly when that is your mindset.

Here is a simple checklist to serve as a reminder:

Keywords

Keywords in the title (the head) of the page.
Use the best keywords from Google Adwords.
Use these keywords in the right order (best to weakest).
Use different phrases on different pages.
No over-optimization.
15 to 20 keywords per page.
Keywords are less than 255 characters.
Different keywords for different pages.
Avoiding space between keywords and comas.
Use file names with keywords.
Use main keywords 4 to 5 times in each text.
Every paragraph should be titled with keywords.

Description

The most important keywords and content should always be placed in the first 160 characters
A good description contains keywords.
A description cannot be longer than 255 characters.

Title

The title is the most important element of your web page.
A good title should be no more than 8 words.
Avoid the use of fluff words (For example: in, on, at, and, of,...).
Titles should be unique for each page.
Title must be well written, while making use of primary keywords.

Content

Avoid copy pasting in texts.
A decent page is at least one page of length.
Text should be divided into paragraphs (use the appropriate code).
Regularly update the content of your web pages.
Use google ads on each page.

Search Engine Optimization

links

Should be placed directly in the text.
Should contain a title.
Should immediately direct you to the page of interest.
External links should always be opened in a new window.
You should implement 2 external and 4 internal links per page.
If you use links with titles, make sure you use keywords.
Always re-use every link at the bottom of the page.
Broken links should be diverted to a special error.htm page.

Pictures

Cut a .jpg banner file in 3 to 4 pieces.
Every piece of the banner should contain keywords.
Use small sized pictures (smaller than 50kb).
Always scale pictures (size is 200 x 150 for horizontal pictures and 150 x 200 for vertical ones).
Use keywords as names for pictures.
Always give pictures titles.
Always give pictures alternate text.
If you use pictures for languages, use small pictures, .gif, with keywords as title and alternate text.
Use as many pictures as you use text.
Alternate text should contain no more than 70 to 80 characters.

Furthermore, you should always keep the following in mind:

SEO is a constant process, remember that your website needs constant improving.
Constantly learn new SEO secrets and techniques. Technologies nowadays evolve at a very fast pace and you can't afford to be left behind.
Patience is an SEO virtue. It could take a few months before you see can enjoy its results.
Don't forget to apply the basics of website building.
Incorporate a “map” page of your website. This way the search engine spiders will find it easier to crawl around and index your website.
URLs must be SEO friendly. This means using keywords which Internet users can recall easily.
When you start your website, search for keywords that are essential for your business or field.
Always provide your web pages with relevant and unique titles and descriptions.
Think of your readers, visitors or customers before thinking of Google, Yahoo! or MSN.
Foresee your website with unique content. Remember, original content is King!
Establish links wisely, only use reliable and trusted search directories.
Blog. Search engines love blogs because their spiders can crawl through fresh and well structured information.
Be active in Social Media Marketing. If you participating actively on different websites will help establish your credibility.
Take advantage of the free tools that are given by search engines and different websites.
Always be Updated on new SEO topics.

If you would like to obtain more tips on Search Engine Optimization (SEO), feel free to contact one of our consultatns.