An introduction to Search Engine Optimization (SEO)

What is SEO?

SEO or Search Engine Optimization, is all about using different techniques and guidelines to rank your web site as high as possible in the search engine results of Google, Yahoo, MSN and all other search engines. This will generate more traffic which will eventually result in an increase of your sales.

The most popular search engines used on the internet, is Google. With a market share of more than 65%, ranking high in Google's search results has become a must for many businesses in today's marketplace. To do so, it is recommended that you consult an expert or an agency to identify ways you can optimise you website.

Search Engine Optimization, or SEO, is an ongoing process. For highly ranked organic search results, it is very important to keep your content up do date and to continue your search for successful keywords. Also, the links, keywords and content you use on your website is extremely important to attract targeted visitors to your website.

In contrast, a rather product-focused and targeted audience can be reached with paid ads which are found on top of the Organic Search Results and on the right hand side of the web page (in Google search results marked “sponsored links”). Listing your business in the sponsored links is a very common and effective internet marketing tool used to reach an extremely targeted audience and ensure that your potential customers find precisely what it is that you have to offer them. Managing a Google Adwords campaign can be rather difficult unless you have considerable previous experiences. We recommend that you consult a certified Google Adwords PPC professional for assistance for managing your campaigns.